Research: Droog + HEMA + The New Luxury

Droog Design is a well-known icon in the Netherlands, and often encapsulates what is perceived as being ‘Dutch design’. From its beginning in 1994, Droog has grown greatly in the realms of education, production, and exhibition. Other companies, like HEMA, Frozen Fountain, and New Luxury, are also known for valuing Dutch design.

Authors: Ryan Boechler, Stella Gutierrez,