As a student at Design Academy Eindhoven, Remco van de Craats was already interested in how to better showcase the creative industries and talents of Eindhoven and the surrounding area. His graduation project, Etropolis, was a system for helping like-minded designers connect in order to collaborate. Since founding design firm Edhv in 2005 with publisher Dan Melis he has gone on to cover everything from graphic design, exhibition design, to industrial design with projects like the Debug Chair (2010). The firm recently launched Lead magazine, dedicated to further showcasing the talents of Eindhoven.

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